Case Study: Curves International
A fitness/health publication that goes straight to women’s hearts. Curves and Rodale Custom Publishing.

Objectives

• Strengthen retention rates for Curves franchises throughout North America
• Build integration among magazine and new Curves weight loss program
• Provide strong marketing tool to reach Curves target

Solution

• diane – the Curves magazine – reaches members in nearly 5,000 clubs across the United States and Canada
• Engages through member-based insights, wants and needs
• Provides strategic vehicle for partnership marketing

Results

• Retention tool: 80% of franchisees purchase the magazine for retention efforts
• Building relationships: 97% rate magazine excellent/good; 66% excellent

Evolution

• Loyalty marketing expands with proprietary online diet/fitness program – CurvesComplete.com

To find out more, call 212-573-0399 and speak to Valerie Valente.