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True brand preference truly is a matter of the heart. Which is why share of heart is the most important marketing objective of all. And the most elusive. With it comes the share of mind, share of wallet, loyalty and long-term retention that make a customer an invaluable customer.

One of America’s leading custom publishers*, Rodale has special expertise in and singular emphasis on helping brands win greater share of heart through powerful, measurable, cross-platform custom media and branded content programs.

• Rodale’s particular expertise comes from more than 70 years’ experience publishing what people care about most. With a unique focus on health, wellness and “all-things-green,” Rodale inspires people to get healthier, fitter, smarter, better. Through expert advice, we help people pursue their passions with energy, motivation and confidence.

• Rodale leverages this unique heritage and expertise via online and offline branded content solutions in such core categories as nutrition/food, pharmaceuticals, OTC and sports/fitness. Bringing our active healthy lifestyle approach to categories seeking to expand and enrich customer engagement – packaged goods, financial services, parenting, retail, automotive, travel, multi-cultural, non-profit and more.

• How can Rodale uniquely help you? We’ll work with you to find precisely the content substance and visual style that lets you communicate best with your best customers. And we’ll do so by giving you the depth of resources – as well as the intensive support and service – that can only come from one of the world’s largest consumer publishers.

*Advertising Age, January 28, 2008