Solutions: 360°

Rodale Custom Publishing’s multi-channel capabilities,
based on a keen knowledge of how best to use traditional and digital channels to interact with customers, enable marketers
to develop highly effective, high-ROI, 360° custom
media programs.

Today, consumers look for information in print, in the mail, on the web, in e-mail and at events. Rodale Custom Publishing is a powerful editorial/content-based force in all of these areas, giving you the ability to craft multi-channel communications programs with the ideal marketing mix for your customers. From core communications strategy through the actual communications you deliver to consumers, online or in their hands, Rodale extends your brand reach and “connectability.”

Magazines
Every Rodale magazine is a market leader, known for its expert content and close connections with specific communities of consumers. From Prevention to Best Life, from Men’s Health to Women’s Health, from Bicycling to Runner’s World, Rodale leads the way when it comes to active, healthy lifestyle media that cover what matters most to consumers.
            
Websites
Like our magazines, our websites are market leaders too. Content-based, subscription-based or promotional – we have successes in all three types of branded websites. Whether for runners…consumers interested in healthier living…women interested in a healthier, more satisfying lifestyle…bicycling enthusiasts…or a diet and fitness brand extension…Rodale web content caters to the special interests and particular pursuits of communities of consumers.
 
Books
With 400+ titles and millions of books shipped annually, Rodale is the preeminent publisher of books sold through direct mail to consumers as well as an established path through retail channels. Rodale-published books are consistently ranked highly on The New York Times Bestsellers list.
 
Newsletters/e-newsletters
Rodale's communications expertise extends to the newsletter format; today our newsletter portfolio reaches millions of consumers. As a Rodale Custom Publishing client, you can benefit from this relationship-sustaining online and offline venue in your mix.
 
Events
Rodale has relationships with thousands of events annually, including running and walking events every weekend. Enhance your multi-channel custom communications program with multiple, high-touch, “experiential” opportunities for exposure, sampling and promotions.
 
Direct marketing/CRM
Rodale’s core business relies on exceptional database marketing skills. Our ability to deliver profitable business through direct mail extends to tapping into our data to deliver targeted communications through extensive traditional and electronic direct marketing/CRM. This expertise can bring a proven direct marketing edge to your integrated communications initiative.

Integrated programs
Better than anyone, Rodale can deliver comprehensive, 360º integrated programs that pull together your communications across all media touchpoints.